India 2024
In summer 2024, our company is embarking on an exciting venture by expanding our field sales agency into India. This strategic move is driven by a keen understanding of the untapped potential in the Indian market, which is currently characterized by its relative immaturity. One of the reasons we merged CPG and City Sales to form Steppe2 was to be able to remain strong in the UK, and send experienced management abroad at the same time. By entering at this opportune moment, we aim to position ourselves at the forefront of emerging trends and capitalize on the latent possibilities for growth and market development. India, with its vast and diverse consumer base, presents a unique canvas for our field sales agency to make a substantial impact and establish a strong foothold in the region.
One pivotal aspect influencing our decision to expand into India is the recent contract secured with UNICEF. This partnership not only aligns with our commitment to corporate social responsibility but also serves as a catalyst for our expansion plans. Collaborating with UNICEF opens up avenues to engage with communities and institutions across the country, contributing to positive social impact while simultaneously fostering business growth. This unique collaboration reinforces our commitment to sustainable business practices and exemplifies our dedication to making a meaningful difference in the communities we serve.
Furthermore, the decision to expand into India is strategically timed to leverage the burgeoning developments in the broadband and energy sectors. With the ongoing investment in infrastructure, the Indian market is now more conducive than ever to mass marketing initiatives. The expansion aligns seamlessly with the growing demand for broadband connectivity and the surging energy requirements in the country. Our tailored approach aims to harness the momentum of these sectors, ensuring that our field sales agency can effectively navigate and capitalize on the evolving landscape, establishing itself as a significant player in the Indian market.