Don’t Just Create Ads.
Create Relationships.
Field marketing is offline and in person, it is EXPERIENCE marketing. Stop and engage people, create stories around your brand and tailor the sales message to the individual.
For customers, in person experience marketing provides them with a chance to directly interact and build a meaningful relationship with a brand. Even if you speak to thousands of people, each person will come away from it with a message that is unique to them.
For brands, experience marketing increases sales conversion. Successful face-to-face marketing campaigns don’t just introduce people to a brand, but serve as ways to activate new customers and introduce them into their sales funnel.
Benefits
Conversion Is Key
Get more from your advertising spend by focusing on the important end of the funnel: conversion. Awareness and interest although vital to move customers through the sales journey is not where revenue is generated. Purchase creates profit and at Steppe 2 we help drive that. You need an offline complement to your online engagement.
Engage The Disengaged
Reach customers who are blocking out the white noise of mass marketing via a handshake and a smile: engage them in meaningful conversation. Understand what it takes to motivate and inspire purchase. People are humans, not just consumers.
Answer Questions
Be more than ‘what’, be the ‘why’ and ‘how’. So many customers are lost as no-one is at hand to answer simple, yet important, questions. In the case of higher value products and contracts for service it will take more than a simple ad to explain, qualify and procure a commitment.
Better Value
A customer who has been delivered a tailored message and sales process, and also now has a human connection with a brand will usually be longer term and hence more valuable customer. Value is driven further by our Cost Per Acquisition (CPA) led model.
Measure What Matters
Go beyond vanity metrics when you report results. Measure conversations that actually drive acquisition, engagement, and customer lifetime value. Easily alter your course of action based on the results and your goals. Just as every conversation is specific and tracked, so is every outcome. Being quantifiable creates an opportunity to sell and learn, driving future strategy.
The Steppe 2 Value Proposition
£X
Cost Per Acquisition
We will build a campaign where you only pay for actual growth and increased market share
Customer Lifetime Value
When Customer Lifetime Value is many multiples of Acquisition Cost we have a partnership that makes sense and like our largest partners will hopefully be longterm
Multi-channel Approach
Why use multiple agencies for your different sales needs when we have all the expertise in one place. Whoever your customer may be, we have the necessary outreach ability.
Essential where you have specific postcodes, businesses or households on your lead list. For example our Fibre Broadband campaigns require that specific homes are targeted and others ignored based on serviceability and contract status, and so events campaigns would return a poor ROI. Our teams on the ground offer national coverage and high % penetration: no longer be limited by the geographic reach of your existing team.
Have our teams staff your locations and create incremental sales from your existing prequalified customer base. Alternatively we can create partnerships between your store and massive brands who can turn empty floor space into a revenue stream.
Where massive exposure is the goal we can book, build out, staff and execute large-scale events for the purposes of lead generation and sales activations.
COVID saw many consumers move to a preference for phone based sales and customer service conversations. At the same time we adapted our business to create an award winning in- and outbound contact centre.
National Coverage
Internal
When managing experience marketing internally, geography is a limiting factor. Your customers may be national but are your teams?
Outsource to Steppe 2
We have large internal teams and a national network of sister agencies meaning we can within 24 hours target any geographic area with our field teams or staff any pop up event. All while maintaining our CPA model: you don’t pay staffing, travel, accommodation and other costs before even generating a customer.
Ready to partner?
